A Word of Caution
 

Welcome to Jestertunes! If you're new here, you may want to subscribe to my RSS feed. Feel free to leave a comment, read through the archives, and enjoy yourself. See you again real soon!

In my efforts to create the “rear-ended” bumper sticker from my last post, I also created another design that I thought was a little more “globally acceptable.”

I uploaded the image to CafePress to create the stickers, and almost immediately the image was flagged as being a “possible violation of the Content Usage Policy.” This meant that I could not create any products using the design. There was no indication that it was merely ‘pending review’ by any further CafePress team members. I was directed to read the “CUPS” and change my image accordingly.

Here’s the image in question:

Brake Bumpersticker

I immediately wrote the company requesting further information on what possible copyright I could be infringing.

I received the following response:

With regard to your pending image, we have set the image to pending status due to the use of the term “caution” in your design. In accordance with our Intellectual Property Rights Policy, the owner of the “Caution” trademark, has notified us that the use of the word “Caution” in product titles, product descriptions and/or in products potentially infringes upon the “Caution!” trademark.

Although we are not in agreement with all of the contentions, we are not in a position to evaluate the merits of an infringement claim made against you by a third party. In order to best protect ourselves from risk, we must take all allegations of infringement seriously and take action in removing the content from our site.

Accordingly, images which utilize the “Caution!” trademark have been set to “pending status” which disables said content from being displayed in your shop or purchased by the public. You may review the content set to pending status by logging into your CafePress.com account and clicking on the “Media Basket” link. The content set to pending status will be highlighted red.

If you believe that you hold the rights to the content alleged to infringe the rights of the third party, we encourage you to contact the alleged rights holder directly for a resolution to this matter. Below please find the contact information for the party bringing this allegation of infringement to our attention.

Caution Brand Apparel
P.O. Box 4802
Covina Ca 91723
legal@cautionwear.com

We apologize for any inconvenience that our actions may cause you. Please let us know if we can be of further assistance.

Now I don’t know about you, but I have a problem with the idea that the word “Caution” can be trademarked. You’ll notice that I have no exclamation mark on my image. If you go to the Cautionwear website, which by the way leaves a LOT to be desired, you’ll see these examples of their logos:

Caution 1

Caution 2

I’m not an expert, but I don’t see a similarity between their logo and mine. The only conclusion I can reach is that the WORD itself has now been trademarked. Here’s a screenshot of their site confirming this conclusion:

Caution Underwear page

If you haven’t already noticed, I’d like to point out the first product that is listed on this particular page:

Scratch and Sniff Underwear

So if you’re following along, you’ll see that the word “Caution” has been trademarked by a company that makes and sells “Scratch-and-Sniff Underwear.”

If anything ever needed a caution sticker, it would be scratch-and-sniff underwear.

So in the spirit of commercialism and profiteering, I’d like to offer the following list of words that I wish to declare my own registered trademarks:

  • Danger
  • Bigot
  • Gay
  • Sex
  • Ahead
  • Any
  • One
  • Notice
  • The
  • First
  • Four
  • Words
  • Made
  • A
  • Funny?

Make your checks payable to Paul Harris. I also accept Paypal.

Oh, and in the spirit of non-infringement, I altered the bumper sticker design. Get yours now at my CafePress store.

Brake Bumpersticker

19 Responses to “A Word of Caution”
 

You just trademarked my last name. I’m not going to pay you every time I sign a check or introduce myself.

M. One

Mist 1 wrote on February 21st, 2007 at 5:34 pm

 
 

Dear Mist - You now owe me $0.12. You can find more information about legally changing your name here.

jester wrote on February 21st, 2007 at 5:40 pm

 
 

Crap. What else sounds good with Mist?

Mist Erious
Mist Conception
Mist Understood
Mist Aken
Mist Opportunity

Still working on it.

Mist 1 wrote on February 21st, 2007 at 5:53 pm

 
 

How about:

Mist Ical
Mist EE
Mist Ress

Jester wrote on February 21st, 2007 at 5:56 pm

 
 

jester…you can not trademark sex, because then i would have nothing to talk about. by the way…i was laughing by word 4, obviously i got it…lol..talk to ya soon..

tanjua wrote on February 21st, 2007 at 6:12 pm

 
 

Uh, I already own the trademark to the word “gay”, and I have been meaning to talk to you about your frequency in using my word.
By now you must owe me millions.

Killer wrote on February 21st, 2007 at 6:37 pm

 
 

Donald Trump tried to trademark “You’re Fired!”. I wish he had been successful. If my boss said, “Liz, you’re fired,” I would totally tell Trump about it.

I worked with a straight, married man that had a rainbow car tag on the front of his car. It came from his church and said something like, “Camp Rainbow Bible School” in small print. I told him it cracked me up because, you know, that’s the gay pride symbol and all. The next day it was off his car. This prompted me to nickname him “Rainblow”. As in, “What’s going on, Rainblow?”

He hated me.

Liz wrote on February 21st, 2007 at 8:00 pm

 
 

LOL that is too funny. thanks for the laugh

Neurotic Mom wrote on February 21st, 2007 at 8:25 pm

 
 

How do you trademark a word? Something to look into for the future.
Jester, if you managed to trademark all those words, you’d be a millionaire in a couple of seconds, ha!

Blender wrote on February 22nd, 2007 at 12:33 am

 
 

I regret to inform you that you must immediately cease production of your revised bumper sticker as I am currently in possession of the trademark for “danger”. My lawyers will be in touch soon to discuss a settlement.

othurme wrote on February 22nd, 2007 at 3:47 pm

 
 

I just went thru the same thing. I still don’t get how the hell “caution” is trademarked. Like you, my design was not even close to there’s. And if memory serves me Scratch and Sniff is a trademark and I don’t think they have the rights to that…

Some Dude wrote on May 25th, 2007 at 7:38 pm

 
 

I think Cafepress is actually being a bit too cautious in this case. Trademark is more than the word… it’s also the look and style. We’re all so scared of being sued! P’shaw!

jester wrote on May 25th, 2007 at 9:23 pm

 
 

I just got hit with the same crap from CafePress over the same word “Caution.” I told them it’s not possible to copyright a common usage word all by itself. We’ll see what happens. You would think that the legal department at CP would have enough brain power to grasp the basics of copyright.

Brian wrote on December 20th, 2007 at 11:08 pm

 
 

Brian - Yeah, good luck with that. I think it’s a matter of them being overly cautious to avoid lawsuits. Stupid lawyers.

jester wrote on December 21st, 2007 at 12:28 am

 
 

I got the exact same form letter when I tried to upload a very generic Caution design to Cafepress.
By the way, I’ve copyrighted and trademarked the letter Z.

Neece wrote on April 7th, 2008 at 7:20 pm

 
 

Neece - Fantastic. It’s the only letter I left available.

jester wrote on April 7th, 2008 at 9:18 pm

 
 

As have many other CPers, I also ran into this bull..
to that effect I made a product with this description containing many capitalized trademarked words.
“Trying to work in a business such as this, you hear many CAUTIONary tales about how common words and phrases have been trademarked, and can cause hours of work to be lost, or worse, if you use a trademarked term.

Trademarks have their proper places and applications.. but single and double words used in every day language for generations is NOT one of them!

Help the LITTLE GUY out!

Protest TRADEMARK ABUSE.”

See
http://www.cafepress.com/trademarkabuse

I haven’t sold any yet, but I don’t expect too.. designing it just made me feel better. :)
Cheryl-CATs last blog post..1

Cheryl-CAT wrote on April 26th, 2008 at 1:55 pm

 
 

isn’t scratch n sniff a trademarked term?

cafepress are wimps. even if caution co has a trademark they do not own the word, only their logo. c/p has overstepped their bounds of “pro-active” intervention, presumably because they don’t want to be “napsterized”.

but now they run afowl of suppressing free speech and legal commerce, and empowering a bogus brand (they don’t even have an email address on their site! nor an order form..)

even so, all they’d need is a proper forum for redress by any copyright holders to ensure swift retribution for any abuses. instead now they are the trademark bitch and should be slapped.

scratch n sniff wrote on May 7th, 2008 at 8:53 am

 
 

scratch n sniff - I agree that they are far too interested in pre-empting any possible lawsuit, no matter how tangential it may be.

jester wrote on May 8th, 2008 at 9:57 pm

 

Say something already!